SEO Academy

Why learning SEO is more important than ever

In the digital world, visibility determines success. A great website or strong content means little if no one can find it. This is exactly where SEO (search engine optimization) comes in. If you want to succeed online today, you need to understand how Google & Co. work.

Search engines are the most important traffic channel for websites. Whether businesses, bloggers, or online shops – if you don’t appear in search results, you lose potential customers and reach. Without SEO, valuable potential is lost because even the best content and products remain invisible if not properly optimized.

SEO isn’t a secret science – it’s a skill anyone can learn. In our SEO Academy, we show you hands-on how to optimize your content so it gets found, read, and clicked. You’ll learn how keywords work, which ranking factors matter, and how to apply SEO strategies to your own website. You can even gain technical SEO know-how with us.

The big advantage: SEO is sustainable. Unlike paid advertising, a well-optimized website will bring more visitors in the long term without the need for constant ad spend.

Free yourself from expensive ads and learn how to get your website to the top for good – with the knowledge from our SEO Academy!

Secure your spot in our SEO training now – and finally make your content visible!

Want to learn SEO but still have a few questions about our SEO trainings?

Schedule a free and non-binding consultation

LEARN SEO

With me, you’ll learn SEO copywriting

BECOME A PRO

Write texts that Google loves

MAKE MONEY FAST

Sell your texts for good money

Learn SEO from SEO pros – who are we?

As marketing specialists and SEO experts with over 20 years of experience, we help you and your business succeed online – both nationally and internationally. With well-thought-out strategies and targeted online marketing, we boost visibility, reach, and growth across all markets.

Over 300 clients supported in SEO and online marketing over the past 10 years
Over 1,100 SEO workshops conducted with clients, employees, and freelancers
20+ years of SEO experience

SEO trainings we offer:

SEO training for editors and copywriters

In our SEO training, you’ll learn everything you need to make your content visible, relevant, and successful. We’ll teach you not only the fundamentals of SEO but also how to strategically use the most important ranking factors.

On-site optimization made easy: You’ll learn how to optimize meta titles and descriptions, why internal linking is essential, and how to structure headings so they appeal to both users and search engines.

Keyword research from A to Z: We’ll show you where to start, how to find the right keywords, and how to create a strategic content plan that ensures long-term visibility.

Optimizing content for different formats: Content for category pages, blog posts, or landing pages follows different SEO rules – we’ll explain how to tailor them perfectly.

Understanding search intent: Only those who know what users are really searching for can create content that ranks. We’ll show you how to identify search intent and use it to your advantage.

Smartly combining SEO & AI: Artificial intelligence can revolutionize content creation – but only if used correctly. You’ll learn how to use AI tools efficiently to produce high-quality content faster without sacrificing quality.

The best part? Our experts have over 10 years of experience and will give you hands-on tips you can implement right away.

Book your SEO training now and start creating content that truly gets found!

SEO training for VAs and freelancers

This training is perfect for you if:

- You want to work location-independently and are looking for a job that
  you can do online.
- Writing has always come easily to you, and you can imagine earning money with it.
- You’re already working as a virtual assistant or copywriter, offer content creation as a service, and want to enhance your offer with AI and SEO knowledge.
- You run a website and want to improve its Google rankings through better content to generate more traffic.
- You’re simply fed up with your current job and want to try something new to gain more freedom.
- You don’t want to waste time with weeks of coaching and online courses – you want to learn SEO copywriting here and now within a few hours and start making money from it.

If you answered “yes” to at least one of these questions, then you’re in exactly the right place!

Info about the SEO training for virtual assistants

SEO basics and online marketing for entrepreneurs

Why every entrepreneur with a website should take an SEO fundamentals workshop

A website alone isn’t enough – it needs to be found. But SEO can seem complex, and many entrepreneurs rely entirely on agencies or external marketers. But do you really know what they’re doing with your money?

With an SEO fundamentals workshop, you’ll learn how to read SEO data, understand measures, and check for yourself whether your marketing team is taking the right steps.

Understand data & make informed decisions
Google Search Console, Google Analytics, keyword reports – without SEO knowledge, this data often goes unused. We show you what really matters so you can make smarter decisions.

Don’t get misled by shady agencies
Not every SEO agency is transparent. Those who know the basics won’t fall for empty promises and can recognize whether actions make sense.

Understand processes & keep control
SEO isn’t a “black box” topic. Understand what your marketing team is doing, why certain measures are necessary, and which levers actually work.

Take action yourself if needed
From minor tweaks to targeted optimizations – with SEO fundamentals, you can get hands-on yourself when necessary.

With our SEO workshop for entrepreneurs, you’ll regain control of your website, make better decisions, and ensure your online marketing delivers real results.

👉 Get SEO-ready – and steer your business toward success!

Request now for free

Google Search Console training for beginners

Why a Google Search Console training is a smart investment

The Google Search Console (GSC) is the most honest SEO tool out there. While many other SEO programs rely on their own algorithms and often estimate visibility scores, the GSC provides direct data from Google itself. You’ll see exactly how much organic traffic your site gets, which pages perform well, and where there’s room for improvement – and it’s completely free.

Yet many people only use GSC on the surface and miss out on valuable insights. In our training, we’ll show you how to unlock the full potential of this powerful tool. You’ll learn:

✅ Which pages to optimize – based on real click and impression data
✅ How to speed up indexing so new or updated content appears faster on Google
✅ How to analyze Core Web Vitals and improve your website’s technical performance
✅ Where your backlinks come from and which external links strengthen your SEO strategy
✅ How to detect and fix crawling errors to avoid ranking issues

Google gives you all the key data – you just need to know how to use it correctly. Our Google Search Console training equips you for data-driven SEO, helping you optimize with precision and achieve better rankings.

Learn to use GSC like a pro – and get the most out of your website!

Send a non-binding request now

SEO workshops for IT staff and departments

If you knew how many websites we’ve had to rescue from disaster – all for one simple reason: the developers did their job without thinking about SEO! In the worst cases, the entire project had to be redone. Don’t let that happen to you – book an SEO advanced training for your IT department or developers.

What IT staff will learn in the SEO workshop:

Implementing technical SEO correctly
How do loading speed, Core Web Vitals, structured data, and indexation control affect rankings? We show what really matters.

Avoiding SEO pitfalls in the code
Mistakes in the robots.txt, wrong canonicals, redirect chains, or JavaScript issues can prevent Google from indexing important pages.

Improving internal linking & crawl efficiency
IT teams learn how to manage crawl budgets efficiently, place internal links strategically, and send the right signals to Google.

SEO tracking & analysis with the right tools
We demonstrate how IT departments can use Google Search Console, log file analysis, and other technical SEO tools to detect and fix issues early on.

Typical mistakes made without SEO knowledge:
❌ Blocked pages in the robots.txt
❌ Incorrect canonical tags causing ranking losses
❌ Slow loading times that drive away visitors and Google
❌ JavaScript rendering issues making content invisible to search engines
❌ Missing structured data that leaves Google in the dark

An SEO workshop for IT teams helps minimize technical barriers and optimize websites not just to work – but to rank.

👉 Make your IT team SEO-ready – for a website that’s technically flawless and earns top rankings!

Send a non-binding request now

This is how satisfied our students are:

100

Years
of experience

6010

Loyal
clients

120

Professional
staff

1000

Successful
trainings

You're not actually looking for an SEO course?

You don’t have to! Just hand over the entire job to the pros! Get in touch with me now – no strings attached – and tell me what you need. My team and I will gladly take care of it! Whether it’s a website relaunch, backlink building, or SEO content creation in all kinds of languages – our range of services is broad! Here’s where you can find all our services:

TO OUR SERVICES

+49 (0)2302 94900 199

oder rufen Sie uns einfach an

FAQs

FAQs:

Do you have any questions about our SEO trainings? FAQs:

UNVERBINDLICH ANFRAGEN

Do I need prior knowledge to participate in the trainings?

No prior knowledge is required for the content trainings. All terms will be explained in detail during the session. For the SEO training for IT, technical understanding is necessary, but no SEO experience is required.

How long does the SEO training take?

An individual SEO training session takes 2 to 3 hours including Q\&A. If you choose a self-paced course, you determine the learning speed yourself.

Is there a certificate upon completion of the SEO training?

Upon request, we provide a certificate after successful completion of the training.

Do you also offer the trainings as an online course?

All courses are usually held online, as our company is based in Spain (Barcelona). If you happen to be near Barcelona, we’re happy to organize an in-person training on-site (upon request).

Are technical SEO aspects also covered?

We also offer SEO workshops that cover technical aspects, which require prior SEO knowledge or technical expertise. Technical topics are NOT included in the course for editors and copywriters.

Are there practical exercises or just theory?

Upon request and by arrangement, we’re happy to support your team after the workshop and assist with implementation (at an additional cost).

Is it also shown how to use AI for content creation?

AI-powered content creation is a very important topic and is included in our SEO training.

How quickly will I see results from SEO?

SEO usually takes some time, but with the right implementation, you can start seeing the first results within a few weeks.

Who are the trainers and what experience do they have?

Olesya Franiel is responsible for our content and GSC SEO trainings. She has been an SEO expert since 2012 and has conducted over 100 SEO trainings on various topics. You can learn more about Olesya Franiel here.

Technical topics are led by Manuel Rodriguez, an SEO expert and technical specialist who has delivered hundreds of trainings both online and offline in German, Spanish, and English. More information about Manuel Rodriguez can be found here.

Are there individual coaching sessions or only group classes?

You can request either individual coaching or group training for all your employees.

In which languages are SEO courses available?

We offer the SEO training in German, English, Spanish, and Russian.

Can I learn SEO on my own?

With the help of our self-paced course for onsite SEO, you’ll definitely be able to learn and apply SEO successfully on your own. To the course

WE ARE SEO-HELPERS AND ALWAYS HERE FOR YOU!

Whether you want to relaunch your website, need quality backlinks, or want to internationalize your business – our team supports you with all SEO questions and challenges. Just write to me!

CONTACT SEO-HELPERS WITH NO OBLIGATION