Imagine you’re at a fancy digital party. Every website is chatting, passing compliments, and making introductions. But only some of those introductions actually carry weight in the SEO world. Enter the Dofollow Link—the VIP handshake that says, “Hey Google, I vouch for this page.”
If you’ve ever wondered why some links boost rankings and others just sit there like decorative furniture, this is your answer.
What Is a Dofollow Link?
A Dofollow Link is the default type of hyperlink that allows search engines to follow it and pass along Link Juice—aka SEO authority—to the linked page.
When a trusted site links to yours with a dofollow link, it’s like a digital high-five. It signals to search engines, “This page matters.”
In HTML, it’s just a regular link:
- html
- CopiarEditar
- <a href=”https://yoursite.com”>Great resource</a>
- No rel=“nofollow” here. This link says: “Crawl me, index me, rank me.”
Dofollow vs. Nofollow
🔗 Dofollow: “Google, check this out. It’s worthy.”
🛑 Nofollow: “Google, nothing to see here. Move along.”
You might use Nofollow Links for:
- Paid placements (to avoid getting a Penalty)
- Untrusted sources (comment sections, for example)
- Sponsored or affiliate content
But when you want that sweet SEO value to flow from site to site, Dofollow is your go-to.
Why Dofollow Links Matter
- 📈 Boost Rankings
Dofollow links from high-authority sites are a huge ranking factor. They’re like endorsements from SEO royalty. - 🧲 Build Authority
More quality Backlinks = more trust from Google. A healthy backlink profile is built mostly on dofollow links. - 🚀 Improve Crawlability
Search engines follow dofollow links to discover and index new pages—especially helpful for newer sites.
💧 Pass Link Juice
Yes, it’s a weird name, but Link Juice is real. It’s the SEO power that flows from page to page through dofollow links.
How to Get Dofollow Links (Without Begging or Buying)
- Create Stellar Content
The easiest way to earn organic dofollow links? Be the best source. Guides, studies, stats, tools—these earn natural Backlinks. - Guest Blogging
Contribute high-quality content to another site in your niche. In return, they link back (usually with a dofollow link). - Unlinked Brand Mentions
Find places where you’re mentioned but not linked. Reach out and kindly ask for that link-love. - Fix Broken Links
Find broken links on blogs or resource pages and suggest your (relevant!) page as a replacement. It’s helpful and strategic—a classic Link Building move. - Be Newsworthy
Launch something bold. Release research. Make a splash. If others write about it, they’ll link to you.
How to Spot a Dofollow Link
Most links are dofollow by default, but if you want to check:
- Right-click the link and inspect it.
- If there’s no rel=”nofollow” attribute… congrats, it’s dofollow!
- Or use tools like Ahrefs, Moz, or SEMrush to scan your backlinks.
When Dofollow Links Can Be Dangerous
Wait—dangerous? Yep. Not all links are good links.
Spammy Dofollow Links
If a shady, irrelevant site links to you, it could hurt your SEO. Too many bad links can lead to a Google Penalty.
To stay safe:
- Monitor your backlink profile regularly
- Disavow suspicious links in Google Search Console
- Never, ever buy links from “SEO pros” on Fiverr claiming 10,000 backlinks for $5
Trust me. If it sounds shady, it probably is.
Best Practices for Earning Dofollow Links
Stay Relevant – Get links from sites in your niche.
Offer Value – People don’t link to mediocre.
Build Relationships – Real people run websites. Be helpful, not pushy.
Avoid Manipulation – Google knows when you’re trying to game the system. Focus on genuine value.
Final Thoughts – Dofollow Links: The Real MVP
In the great SEO race, Dofollow Links are the fuel that gets you on Google’s radar—and helps you climb the rankings.
But they’re not just about numbers. They’re about relationships, authority, and trust. Earned well, a dofollow link can be worth more than gold. (Or at least more than 200 nofollow links combined.)
So create great content. Make connections. And remember: in SEO, the right link speaks louder than 1,000 keywords.
Every day without strong links is a day you’re losing rankings. Don’t wait for chance mentions—earn the links that matter.
Work with SEO-Helpers and start building authority today.
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