Effective marketing strategies for B2B companies
Amazon SEO
We push your products to the top – with well-thought-out Amazon search engine optimization.
Amazon isn’t just a sales platform – it’s the largest product search engine in the world. If your products aren’t found here, they won’t sell. Through targeted Amazon SEO optimization, we improve your ranking, increase your conversion rate, and drive more revenue – sustainably and efficiently.
We know the most important ranking factors and use a data-driven strategy to bring your products to the top.
✅ More visibility: Your products appear ahead of the competition.
✅ Better conversion: Clear, compelling listings increase the likelihood of purchase.
✅ Long-term success: Stable rankings without relying solely on paid advertising.
Amazon SEO: Strategic optimization for more visibility and revenue
Choosing the right Amazon SEO agency is a crucial factor for your success. At SEO Helfer, we rely on a combination of experience, data-driven strategies, and personalized support to improve your ranking and sustainably increase your sales.
As specialists in Amazon optimization, we understand the intricacies of Amazon’s algorithms and know exactly which levers to pull to maximize your visibility on the platform. Our experience and proven success speak for themselves – our clients benefit from optimized rankings, higher conversion rates, and long-term growth.
Every business is unique, which is why we develop tailored SEO strategies precisely aligned with your products and target audience. But we go one step further:
Our comprehensive range of services also includes search engine marketing (SEM), pay-per-click advertising (PPC), and email marketing to strengthen your brand holistically.
With a strong team and data-driven insights, we ensure that your Amazon strategy is implemented to perfection – efficiently, sustainably, and measurably.
Let’s work together to unlock your full potential on Amazon!
Since 2005, we have been advising and supporting companies from a wide range of industries in the field of SEO – from e-commerce and local service providers to B2B and international markets.
…and more
The path to a better Amazon ranking: Our proven strategy
A high ranking on Amazon doesn’t happen by chance – it requires a well-thought-out strategy, data-driven optimization, and continuous monitoring. With our in-depth Amazon SEO expertise, we make sure your products are found for the right search queries, your conversion rate increases, and your revenue grows sustainably.
From targeted keyword analysis to Amazon optimization of your product listings, and including A+ content, pricing strategies, and PPC advertising – we follow a holistic approach that covers all relevant ranking factors. We combine proven methods with modern analytics tools to measurably boost your Amazon performance.
Our proven strategy for better Amazon ranking
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1. Comprehensive keyword analysis
We analyze relevant high-volume keywords to perfectly align your Amazon search engine optimization. Our goal is to make your products visible for the right search queries and improve your Amazon ranking. We focus on both main keywords and long-tail keywords that specifically address the purchase intent of your target audience.
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2. Optimization of your product listings
A strong listing is the key to driving more sales. As an Amazon SEO agency, we optimize, among other things:
Product titles – Short, precise, and packed with the most important keywords for maximum relevance.
Bullet points – Persuasive selling points that accelerate buying decisions.
Product description – Clear value propositions, relevant Amazon SEO optimizations, and strategic keyword placement.
Backend keywords – Invisible yet crucial terms to enhance product discoverability.
Competitive pricing – Optimized pricing strategies to appeal to both customers and the Amazon algorithm.
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3. Images & A+ content for maximum impact
Compelling images and professional A+ content build trust and boost conversion rates. We support you with:
High-resolution product images – Optimized for Amazon guidelines and buyer intent.
Strategically placed A+ content – To tell your brand story and build credibility.
Zoomable images – Giving customers a detailed view of your products.
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4. More sales through review & conversion optimization
Amazon favors products with high sales velocity and strong reviews. As an Amazon SEO agency, we support you with:
Strategies to generate more customer reviews
– 100% compliant with Amazon’s guidelines.
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5. Targeted optimizations for more clicks and higher conversion rates
Customer feedback analysis to continuously improve your listing.
Sales performance enhancement to achieve better long-term rankings.
What else matters in Amazon SEO?
Keywords in search queries & categorization
Placing keywords correctly in product titles, bullet points, and descriptions is essential. As an Amazon SEO agency, we ensure your products appear in the right categories and are instantly found for relevant search queries. This includes:
Optimization of product categorization for higher relevance
Use of synonyms and alternative product terms to reflect different buyer search behaviors
Smart Amazon PPC advertising & performance analysis
Targeted ad campaigns can improve your Amazon ranking. With data-driven PPC management, we maximize your visibility and minimize wasted ad spend.
Setup and optimization of Sponsored Products, Sponsored Brands & Sponsored Display Ads
Bid management and A/B testing for improved performance
Sales data analysis to continuously optimize your campaigns
Pricing strategy & competitiveness
Ensuring competitive pricing as a decisive ranking factor
Using dynamic pricing strategies to adapt to the market
Sales performance & product reviews
Optimizing your sales strategy to increase conversion rates
Encouraging positive reviews for higher rankings in search results
External traffic strategies
Integration of Google Ads, Meta Ads, and influencer marketing to generate external traffic
Using external sales to positively impact your Amazon ranking
Long-term performance analysis & optimization
Continuous monitoring of sales figures, conversion rates, and PPC campaigns
Regular optimization of listings, bids, and content for sustainable success
Additional services we offer as online marketing experts:
WE ARE THE SEO HELPERS AND ALWAYS THERE FOR YOU!
Whether you want to relaunch a website, need good backlinks or want to internationalize your business – our team will support you with all kinds of SEO questions and problems. Just write to me!
FAQs
FAQs:
Frequently asked questions (FAQ)
What is Amazon SEO and why is it important?
Amazon SEO refers to the optimization of product pages for the internal search on Amazon. A strong ranking increases visibility, drives more traffic, and leads to higher sales. Those who fail to optimize their products risk falling behind the competition.
How does the Amazon A9 algorithm work?
The A9 algorithm determines the relevance and performance of products in search results. It evaluates keywords, sales figures, reviews, and click-through rates. The better a product performs, the higher it is ranked.
Which factors influence the Amazon ranking the most?
The most important factors are keyword relevance, sales figures, reviews, pricing, and the click-through rate. A combination of optimized content and strong performance improves the ranking.
Where should relevant keywords be placed on an Amazon product page?
Keywords should be placed in the product title, bullet points, product description, and backend keywords. Strategic placement helps ensure visibility in both Amazon and Google searches.
How do I optimize the product title for Amazon SEO?
The title should include the main keyword, brand, key product features, and if applicable, size or color. It should be naturally readable and not overloaded with keywords.
What are Amazon backend keywords and how are they used?
Backend keywords are non-visible search terms that help Amazon categorize and index your product. This is the place to use synonyms, alternative spellings, and long-tail keywords to maximize visibility.
What role do bullet points play in Amazon SEO?
Bullet points help buyers quickly grasp the key benefits of a product. They should include clear advantages, unique selling points, and keywords without sounding unnatural.
How important are product images for Amazon ranking?
High-quality images increase the conversion rate and thereby indirectly improve the ranking. Amazon recommends a minimum size of 1,000 pixels so that customers can use the zoom function.
What is the importance of the product description for Amazon SEO?
The product description should provide a detailed explanation of the product while integrating relevant keywords. Well-structured, easy-to-read content with clear benefits increases the likelihood of purchase.
What is the difference between Amazon SEO and Google SEO?
Amazon SEO is optimized for transactional searches, while Google SEO often prioritizes informational content. On Amazon, sales figures, reviews, and conversion rates play a much more central role than external backlinks.
How does price affect Amazon ranking?
Amazon favors competitive pricing, as lower-priced products often achieve higher conversion rates. Pricing too high may deter potential buyers – pricing too low risks cutting into your profit margins.
How do reviews affect Amazon ranking?
Products with many positive reviews have a higher chance of ranking well. They impact the click-through rate, conversion rate, and buyer trust.
What is the Amazon Buy Box and how do you win it?
The Buy Box is the “Buy Now” button on product pages. To win it, you need a competitive price, fast delivery times, and a high seller rating.
How do sales affect Amazon ranking?
Products that sell well are favored by Amazon. The more sales a product generates, the more relevant Amazon considers it to be.
What role do Amazon reviews play in SEO?
Reviews not only build trust but also impact the ranking and conversion rate. A product with many positive reviews is purchased more often and therefore ranks higher.
What are Amazon Enhanced Brand Content (EBC) and A+ Content?
EBC and A+ Content allow brands to create better product descriptions with high-quality images and appealing design. This enhances the shopping experience and can increase the conversion rate.
How important is the click-through rate (CTR) for Amazon optimization?
CTR indicates how often a product is clicked when it appears in search results. Attractive titles, compelling images, and competitive prices help boost the CTR.
What role do Amazon ads play in SEO?
Amazon Ads can boost product visibility in the short term and improve organic ranking over time. Ad campaigns help generate more sales, which positively influences the algorithm.
How do external traffic sources affect Amazon ranking?
External traffic from sources like Google, social media, or email marketing can positively impact Amazon ranking. More visitors mean potentially more sales – and Amazon rewards high-performing products.
How can you achieve long-term success on Amazon?
Ongoing optimization, trend monitoring, and strategy adjustments are essential. Sellers should continuously improve their SEO strategy, customer service, and product quality to achieve lasting success.
