Online marketing strategy for B2B companies

Effective B2B marketing starts with a clear strategy

Online marketing for B2B is complex – it’s not just about reaching customers, but about convincing decision-makers. That’s why a well-thought-out strategy is essential for building long-term business relationships and achieving sustainable growth.

Since 2005, we’ve supported companies from a wide range of industries – from wholesale suppliers of electrical and sanitary systems to plastic packaging, and industrial printers, warehouse and office equipment, as well as business coaching. Each of these industries has its own challenges, unique sales cycles, and specific target audiences.

What we’ve learned is clear: Every company needs a tailored marketing strategy. A one-size-fits-all approach doesn’t work in B2B. While some companies achieve the best results with LinkedIn Ads and content marketing, others benefit more from SEO, lead nurturing, or performance campaigns.

Our strength lies in identifying the right channels for your business and developing a strategy that aligns perfectly with your goals. With our experience and data-driven methods, we make your B2B marketing predictable, measurable, and successful.

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Marketing Strategy

Which paths do we take in B2B marketing strategies – and how do we choose the right channels?

Every B2B marketing strategy starts with a clear analysis: Which target audience do you want to reach, what budget is available, and which channels align with your business model? We tailor our actions individually to ensure maximum success.

In practice, we rely on a combination of proven strategies and creative growth hacking approaches. These include:

✅ PR and media outreach – We develop targeted PR concepts and distribute your press releases across relevant platforms.
✅ Testers & influencers – Collaborating with experts and opinion leaders in your niche to increase credibility.
✅ SEO & paid advertising – Traditional search engine optimization combined with paid campaigns on Amazon, Google, Bild, YouTube, TikTok, Meta & more.
✅ Industry listings & directories – Placement in high-quality professional directories to boost visibility and trust.
✅ E-mail marketing & marketing automation – Setting up efficient email funnels that guide customers step-by-step through the buying process.

With this 360° strategy, we make sure your business becomes visible exactly where your potential clients are – and positions itself sustainably in the market.

Since 2005, we have been advising and supporting companies from a wide range of industries in the field of SEO – from e-commerce and local service providers to B2B and international markets.

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Marketing Strategy

The right approach to a B2B marketing strategy

A successful B2B marketing strategy requires structure, data, and clear execution. We work through five precise steps to ensure your strategy is perfectly tailored to your business and target audience.

The 5 steps of our B2B marketing strategy

1. Analysis & target group definition

Before we begin, we analyze your company, industry, and competitors. Who are your ideal customers? What challenges do they face? Which channels do they use? With these insights, we define your buyer personas and craft the right messaging to reach them effectively.

2. Strategy development & channel selection

Not every channel is suitable for every B2B company. Based on our analysis, we determine whether SEO, performance marketing, LinkedIn, PR, influencer collaborations, or other tactics make sense for your goals. We take your budget into account and focus on efficient channels with high ROI.

3. Content & lead generation

We develop customized content – from whitepapers to blog posts to social media posts. In doing so, we focus on SEO-optimized content to increase organic visibility, and on targeted advertising campaigns to generate qualified leads.

4. Implementation & Automation

Now it’s time for practice: We implement the strategy, optimize your website, run campaigns, and build your email funnels with marketing automation. At the same time, we take care of industry listings and directories to further increase your reach.

5. Monitoring, Optimization, and Scaling

B2B marketing is a dynamic process. We continuously analyze the performance of the campaigns, optimize them, and scale successful actions. Through regular reports, you stay informed about the results – and your company continues to grow strategically.

With this holistic approach, we ensure that your B2B marketing strategy is effective, measurable, and sustainable.

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Services we offer as online marketing experts:

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Amazon SEO

Effective marketing strategies for Amazon

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Whether you’re planning a website relaunch, need high-quality backlinks, or want to expand your business internationally – our team is here to support you with all your SEO questions and challenges. Just drop me a message!

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FAQs

FAQs:

With this holistic approach, we ensure that your B2B marketing strategy is effective, measurable, and sustainable.

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What is meant by B2B marketing?

B2B marketing means that companies sell to other businesses rather than end customers. It is about targeting decision-makers and corporate clients with appropriate strategies, content, and channels to build long-term business relationships.

What is an example of B2B marketing?

An example of B2B marketing is a software company offering an ERP solution for medium-sized businesses. Instead of advertising to end customers, it focuses on LinkedIn campaigns, SEO for industry topics, whitepapers, and webinars to directly target managing directors and IT managers and acquire them as clients.

What is B2C2B? Do we, as a B2B agency, also offer B2C2B solutions

B2C2B (Business-to-Consumer-to-Business) describes a business model where a company first targets end consumers (B2C) to then acquire business clients (B2B) through them.

Example: A software company offers a free productivity app for individuals. Many users from businesses begin using the app. This increases demand, and later the company sells a premium version to entire companies (B2B).

And yes, we have created very effective campaigns for a three-stage sales process for our clients (for more info, please feel free to contact us without obligation).

What should one pay attention to in B2B content marketing?

B2B content marketing must be informative, solution-oriented, and strategically aligned to achieve long-term success.

Understand the target audience – B2B customers often have complex decision-making processes. Content must be tailored to decision-makers, buyers, and industry experts.

2️⃣ Provide added value – Instead of advertising, content should deliver problem-solving, expertise, and practical insights. Whitepapers, case studies, and webinars are particularly effective.

3️⃣ Optimize SEO & visibility – B2B customers research intensively online. Keyword-optimized content ensures that your company is found.

4️⃣ Build trust – Authority and credibility are crucial. Use testimonials, expert interviews, and customer references to build trust.

5️⃣ Integrate lead generation – Content should specifically generate leads, e.g., through e-books, webinars, or newsletter sign-ups with added value.

6️⃣ Utilize a multichannel strategy – Combine LinkedIn, industry blogs, PR, email marketing, & SEO to cover various touchpoints of your target audience.