SEO & Online Marketing for Fashion E-Commerce
Why you can’t get far in fashion and apparel e-commerce without SEO
Imagine you run a hotel or travel agency – but no one can find your website. That’s exactly where SEO comes in! Search engine optimization ensures your offers are visible on Google and other platforms. Potential guests search for “hotel by the sea” or “book city trip” – with a good SEO strategy, you’ll rank at the top of the search results. That means more bookings, more visitors, and more revenue. Especially in the tourism industry, online visibility is crucial since most trips start with a Google search. Without SEO, your offer remains invisible – with SEO, it gets found!
Structure is everything: categories, linking & content for fashion SEO
A fashion online store thrives on variety – with hundreds or even thousands of products that change regularly. To help customers and search engines navigate, a smart category structure is essential: well-thought-out main and subcategories that are not only logically organized but also optimized for different languages.
Equally important is internal linking: products need to be strategically connected – from categories to related items and suitable accessories. This helps customers find what they’re looking for quickly, and search engines better understand your website’s hierarchy.
But a clean technical foundation is just as crucial: fast loading times, correct canonical tags, and a clear URL structure prevent duplicate content that could harm your SEO performance. Complemented by high-quality, unique content – from product descriptions to style guides – you ensure that your fashion store remains visible and grows sustainably over time.
Our clients:
Printful.com
The company: Printful is a leading print-on-demand and fulfillment company that enables customers to design and sell custom products without worrying about inventory or shipping. Since its founding in 2013, Printful has produced and shipped over 101 million items worldwide.
Collaboration: 2021 – 2023
Languages/Countries: NL, IT, BE, FR, DE, ES
What we did: SEO consulting, very detailed keyword research for all categories and products for Italy, Netherlands, and Brazil, link building in high-quality media for Germany, Spain, Italy, France, and
Tally-Weijl.com
Company: Tally Weijl is a Swiss fashion company founded in 1984 by Tally Elfassi-Weijl and Beat Grüring. It offers trendy clothing and accessories for young, confident women. Today, Tally Weijl operates in 39 countries with over 800 stores and employs around 3,000 people.
Collaboration: 2023–2024
Languages/Countries: Switzerland and Italy
What we did: SEO consulting and technical SEO optimization of the website, keyword research for Switzerland and Italy, onsite optimization including metas, internal linking, marketing strategy and website structure, content planning for categories and the magazine. Content creation for the magazine and categories.
Our successes:
camper.com
Company: Camper is a Spanish shoe company founded in 1975 and headquartered in Inca, Mallorca. The brand stands for creative and modern shoe designs that combine comfort and quality. Today, Camper operates in 40 countries with over 400 own stores and sells around 4 million pairs of shoes annually.
Collaboration: since 2023 – ongoing
Languages/Countries: ES, DE, FR, EN, TR
What we did: SEO consulting and technical SEO optimization of the website, landing pages designed and optimized, keyword research for all countries and languages, onsite optimization including metas, internal linking, footer optimization, and strategic marketing for all countries. Annual content plan for the magazine, content creation, and link building for DACH, Spain, France, UK, Turkey, and USA. Topic-specific link building in relevant media.
Our successes:
Increased SEO visibility and organic traffic and improved conversion rate.
Our SEO services for fashion & apparel e-commerce
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1. Keyword research for better SEO visibility
Targeted keyword research is the foundation of a successful SEO strategy in fashion. We analyze search queries from potential customers to identify the best keywords for your products, collections, and brands – from seasonal trends to evergreen keywords for sustainable visibility.
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2. Technical SEO audit for fashion online shops
Our SEO audit reveals where your fashion shop has room for improvement. We analyze technical factors, loading times, mobile optimization, URL structure, and content strategies to develop a customized optimization plan.
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3. Structured categorization & linking
With hundreds or thousands of products, you need a clear category structure that is logically organized and interconnected. We optimize your shop architecture, ensure meaningful URLs, smart internal linking, and thoughtful navigation – for a better user experience and top rankings.
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4. SEO-optimized content creation
High-quality content is crucial for the success of a fashion online shop. We create search engine optimized category texts, product descriptions, and blog posts that not only rank well but also inspire your customers and drive purchases.
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5. Technical SEO & avoiding duplicate content
A clothing shop is constantly evolving – new collections, sale items, and changing trends can quickly lead to duplicate content and SEO issues. We implement the right canonical tags, optimize meta data, and ensure a clean technical foundation so your shop can grow sustainably over time.
6. High-quality link building & PR for fashion brands
Through targeted link building, we increase your shop’s authority. We rely on PR campaigns, guest articles, and strategic partnerships in the fashion and lifestyle industry to generate sustainable visibility and organic traffic.
7. Website relaunch support
A relaunch offers opportunities but also risks for SEO performance. We support the entire process to avoid ranking losses and ensure your new website is optimally positioned for search engines and users from the start.
8. Google Ads for fashion online shops
Targeted Google Ads campaigns deliver your fashion products directly to customers searching for them. Whether it’s new collections, discount offers, or exclusive drops – we optimize your ads for maximum visibility, higher conversion rates, and a strong ROI.
9. Meta Ads (Facebook & Instagram) for fashion brands
Social media is indispensable for fashion brands. We create high-performing Meta Ads that emotionally engage your target audience, strengthen your brand, and strategically place your products in the feeds of potential buyers.
10. Local SEO for fashion labels & stores
More visibility for your brand – even offline! We optimize your Google Business Profile, implement targeted local SEO measures, and generate positive reviews to ensure your store or pop-up event is easily found locally.
11. Content seeding in fashion communities & social media
We strategically place your content in relevant fashion forums, blogs, and social media groups. Through authentic posts and targeted discussions, we increase your brand’s reach and encourage organic recommendations.
In all processes, we leverage AI support, allowing us to greatly boost our speed and efficiency.
SEO for fashion e-commerce – we make sure your shop gets noticed!
If your online shop wants to compete with Amazon and Zalando, it must not only look good – it also has to be found! But that’s where many pitfalls lie: from fierce competition to technical SEO issues, as well as challenges with shipping and returns. But don’t worry – we have the solutions to make sure your fashion store doesn’t get lost but grows!
Why you can confidently put your shop in our hands:
1. Strong competition? We’ll get you noticed anyway!
Sure, giants like Zalando or ASOS dominate many search results. But that doesn’t mean your shop has no chance! We find the right keywords to reach exactly the customers searching for your products – instead of fighting the big players over generic terms. With strong category and product texts, smart internal linking, and a solid backlink profile, we’ll boost your visibility!
2. Multilingual? No problem – we ensure perfect international SEO!
If your shop sells internationally, every language and market must be perfectly optimized. Automatic translations or incorrectly set hreflang tags can slow your shop down – we won’t allow that! Our international SEO agency ensures your fashion store scores in every country with the right keywords, clean code, and optimal usability.
3. Different countries, different fashion – we know the market!
What works well in Germany might be a dud in Spain. We analyze exactly which trends, keywords, and marketing strategies work in your target markets. This way, we ensure your shop succeeds where you want to sell – with tailor-made SEO for every region.
4. Shipping & returns? We create clarity!
Long delivery times or unclear return policies can cost customers. We optimize not only your SEO but also make sure your shop offers clear, understandable, and customer-friendly shipping and return info in every region. This reduces cart abandonment and builds customer trust.
5. Duplicate content? Not with us!
Product variants, changing collections, and repetitive descriptions can hurt your shop if Google sees them as duplicate content. We implement smart solutions like canonical tags, structured data, and optimized product pages so your shop stays technically clean and doesn’t lose rankings.
6. Sold out? We keep your SEO value!
When products disappear, it doesn’t mean they have to disappear from Google too! We make sure sold-out items are redirected properly, alternative products remain visible, and 404 errors don’t damage your rankings.
Why link building is important for e-commerce websites
Since AI has made content creation so easy, link building is more important than ever. Google needs to recognize which websites are truly relevant and trustworthy – and high-quality backlinks help with that. We focus on industry-relevant, natural links that deliver better rankings in the long run. If you’ve ever fallen for an agency offering “100 backlinks for €99,” don’t worry! We’ll help you recover from a Google penalty and get your website back on track. 😉 We link your online shop in the best magazines and private blogs worldwide, as our database includes over 1 million contacts globally!
Have more questions? Feel free to contact us without obligation and ask your questions to our specialists:
