Effective marketing strategies for B2B companies
Website relaunch support
From the old to the new website – strategic, seamless, successful
Why SEO is crucial during a website relaunch
A website relaunch brings major changes – whether it’s a new design, a different platform, or an adjusted business strategy. But no matter what changes: for the new site to fulfill its purpose, it needs to be easily found. That’s exactly where SEO comes in.
Without well-planned search engine optimization, the site may suddenly rank worse and attract fewer visitors after the relaunch. Especially if the old site already had good rankings, incorrect technical changes or missing redirects can cause those successes to be lost.
Targeted SEO support ensures that all important aspects are considered – from the URL structure to redirects to indexing. This preserves visibility and lays the foundation for future growth. Instead of an unwanted drop, a relaunch can be a chance to even increase reach. Those who think about SEO early save themselves trouble later and make sure the new website is successful from the start.
What matters in a website relaunch?
A successful relaunch requires more than just a new design. Structure, content and technology must be perfectly aligned to ensure the website continues to function well – and ideally becomes even easier to find.
- Structure & navigation
How is the site structured? Where can users find what? A clear navigation not only helps users but also search engines understand the page correctly. Key pages must be deliberately highlighted so that Google classifies them as relevant. - Content & SEO texts
Texts play a crucial role in discoverability. Whether landing pages, category descriptions or product texts – they should contain relevant information, be easy to read and match the user’s intent. What matters: the right length, a clear structure through headings, and targeted use of keywords make all the difference. - Images & usability
Visual elements enhance user experience, but they also need to be technically optimized. Image size, load times and alt tags influence both speed and SEO performance. - Technical optimization
Fast load time, error-free redirects and a clean page structure are essential. Sitemap, robots.txt and Core Web Vitals should not be overlooked.
A relaunch is therefore a complex process – but with the right planning and SEO expertise, it becomes a success.
Since 2005, we have been advising and supporting companies from a wide range of industries in the field of SEO – from e-commerce and local service providers to B2B and international markets.
…and more
Our approach to website relaunches
A website relaunch is a major change – and should be strategically planned to avoid ranking losses and seize new opportunities. We guide you step by step and ensure that your new website not only looks great but is also a success technically and in terms of SEO.
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1. Preparation & analysis
Before we start the relaunch, we run a crawl using Screaming Frog and analyze your current website. We check existing rankings, key content, technical weaknesses, and user behavior. This way, we ensure that all relevant information is carried over to the new website and improved.
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2. Implementation with structure & design
We create a well-thought-out site structure and ensure a user-friendly navigation. At the same time, we support you with a modern, appealing design that convinces both users and search engines.
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3. SEO redirects & technical checks
To ensure no important pages are lost after the relaunch, we implement redirects correctly and verify them using a checklist. We also carry out a broken link analysis and a link juice analysis to make sure all internal and external links work optimally.
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4. Testing & review
Before going live, the new website is thoroughly tested: loading times, mobile optimization, redirects, and indexing are all reviewed. This helps us avoid technical errors that could impact visibility.
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5. Usability analysis & final polish
After going live, we conduct a detailed usability analysis. How do users navigate the site? Is there room for improvement? This final fine-tuning ensures that your new website is not only easily found but also achieves the desired results.
With our structured approach, we make sure your relaunch runs smoothly and successfully – without ranking loss, but with new SEO opportunities.
Additional services we offer as online marketing experts:
WE ARE THE SEO HELPERS AND ALWAYS HERE FOR YOU!
Whether you’re planning a website relaunch, need quality backlinks, or want to internationalize your business – our team supports you with all kinds of SEO questions and challenges. Just drop me a message!
FAQs
FAQs:
Do you have any questions about our approach to website relaunch support? FAQs:
Why is SEO support important during a website relaunch?
A relaunch often involves structural and technical changes. Without SEO support, important pages may lose visibility, leading to fewer visitors. We ensure that your website remains easily discoverable and performs better in the long term.
What happens to the existing URLs during a relaunch?
If the URL structure changes, redirects must be set so that users and search engines can still find the content. We take care of a clean redirect strategy to ensure no valuable traffic is lost.
What technical factors need to be considered during SEO support for a website relaunch?
After the relaunch, we check whether all pages can be indexed by Google, whether the robots.txt file is correctly configured, and whether canonical tags are properly set. We also review loading times, mobile optimization, and internal linking to avoid technical errors.
How does a relaunch affect other online marketing channels?
A well-optimized website improves not only SEO but also the performance of Google Ads, social media campaigns, and email marketing. Clear structures, fast loading times, and conversion-optimized landing pages enhance the success of all digital marketing efforts.
How important is mobile optimization during a relaunch?
As more and more users browse via smartphones, a mobile-optimized website is essential. Google considers mobile usability a ranking factor. We make sure your new website works flawlessly on all devices and keeps visitors engaged.
Is tracking and performance measurement also taken into account?
Yes, we help you properly set up tracking tools like Google Analytics, Tag Manager, and Search Console. This allows you to precisely measure how visitor numbers, clicks, and conversions develop after the relaunch – and make targeted adjustments.
With our website relaunch support, you avoid mistakes, protect your rankings, and make your new website immediately ready for long-term success.
What are the common mistakes during a website relaunch?
A website relaunch can be a great opportunity – if it’s properly planned. Without careful execution, however, mistakes can happen that cost visibility and visitors. Here are the most common errors we help you avoid with professional website relaunch support:
- Missing or incorrect redirects
If old URLs aren’t redirected to the new pages, you lose valuable traffic and rankings. 301 redirects ensure that users and search engines find the right content. - Indexing issues
After the relaunch, pages may accidentally be blocked from Google. This can result from incorrect settings in the robots.txt file, meta robots tags, or faulty canonical tags. Important pages may then be excluded from the index and disappear from search results. - Loss of internal linking
Internal links help search engines understand your website’s structure. If navigation changes or links are removed, the ranking of individual pages can suffer. A missing internal linking strategy may lead Google to no longer recognize important pages as relevant. - Poor mobile optimization
If the new website isn’t mobile-friendly, users will drop off – and Google will penalize that with lower rankings. Fast load times, legible fonts, and simple navigation on smartphones and tablets are especially important. - Forgotten tracking & missing performance measurement
It’s often overlooked during a relaunch to properly integrate Google Analytics, Tag Manager, or Search Console. Without this, no data is collected on visitor flows, conversions, or search queries – making optimization much harder. - No SEO optimization of new content
Texts and meta data shouldn’t be simply copied or neglected. Without a clear keyword strategy, well-structured headings, and optimized meta titles and descriptions, you risk losing valuable ranking potential. - Missing load time optimization
Slow page speed drives users away and negatively affects rankings. Large image files, unnecessary scripts, or unoptimized code structures can drastically increase load times. - No thorough testing before go-live
Many issues could be avoided with a detailed testing phase. Before going live, all links, redirects, forms, tracking settings, and mobile views should be thoroughly checked.
👉 With professional SEO support, you ensure your relaunch runs smoothly – and that your new website performs better than ever before.
Would you like a free, no-obligation consultation with us?
Send us a message via WhatsApp at +34 654206116 or email us at kontakt@seo-helfer.de. We will respond within 24 hours!
