Effective marketing strategies for B2B companies
SEO & online marketing for tourism
We make your business digitally successful – with strategy & experience.
Why is SEO important in the tourism industry?
Imagine running a hotel or travel agency – but no one can find your website. That’s exactly where SEO comes in! Search engine optimization ensures your offers are visible on Google and other platforms. Potential guests search for things like “hotel by the sea” or “book city trip” – with a solid SEO strategy, you’ll rank at the top of the search results. That means more bookings, more visitors, and more revenue. Especially in the tourism industry, online visibility is crucial, since most travel plans start with a Google search. Without SEO, your offer remains invisible – with SEO, it gets found!
short and simple explanation
Here’s how we improve your website’s SEO rankings for hotels, apartments, and vacation rentals:
SEO for the tourism industry starts with keyword research: find out what travelers are searching for (e.g., “beach hotel Spain”). Then comes on-page optimization: titles, texts, and images on your website should include relevant keywords. Technical SEO ensures your site loads quickly and is mobile-friendly. Local SEO is crucial for hotels & tour providers – optimize your Google Business Profile. Content marketing helps attract more visitors with blog posts and travel guides. Finally, link building: high-quality links from travel blogs and platforms boost your visibility. Regular analysis and adjustments are key to success!
Our clients
esquiades.com
The company: Esquiades.com is a leading online travel agency based in Spain, specializing in ski holidays. With over 20 years of experience, the company offers tailor-made ski deals in top European ski resorts.
Collaboration: since 2014 – ongoing
Languages/Countries: ES, EN, DE, FR
esquiades.com
What we did:
SEO consulting and technical SEO optimization of the website, ongoing keyword research for all countries and languages, onsite optimization including metas, internal linking, and footer optimization. Regular UX analysis including test bookings by native speakers, content creation and link building for Spain. Since 2014, internationalization in DACH, France, UK, and Italy.
esquiades.com
Sustained growth
Since our partnership has lasted over ten years, the results achieved are substantial: the number of referring domains, Top 3 and Top 10 rankings, as well as traffic, have each increased a thousandfold. Our goal is to work with all our clients in the long term and achieve sustainable growth together.
esquiades.com
Continuous development
Our philosophy of continuous development is firmly embedded across all areas of our business: we constantly question existing processes, technologies, and strategies to identify potential for improvement. Through regular monitoring of key metrics and active dialogue with clients and partners, we lay the foundation for innovative solutions. This ensures that our services continue to meet the highest standards in the future – and that we grow sustainably together with our clients.
What the client says about us
What we offer
Our SEO & online marketing services for the tourism industry
Our agency combines in-depth industry expertise in tourism with tailored SEO and online marketing strategies that boost your visibility in the long term and directly target travelers. Through continuous data analysis and creative campaigns, we ensure measurable ROI and sustainable growth for your travel offering.
Keyword research for better SEO visibility
Targeted keyword research lays the foundation for successful SEO for hotels and travel providers. We analyze search queries from potential guests to identify the best keywords for greater reach and direct bookings.
SEO-Audit
Our SEO audit reveals where your tourism website has potential for improvement. We analyze technical factors, loading times, mobile optimization, and content strategies to develop a customized optimization plan.
Setting up a tourism website
We create powerful, search engine-friendly websites for hotels, travel agencies, and destinations. Thanks to our expertise in SEO for the tourism industry, your website will be optimally set up for Google & co. right from the start.
SEO-optimized content creation
High-quality content is essential for online marketing for travel providers. We create search engine optimized texts, blog posts, and landing pages that not only rank well but also inspire guests and drive bookings.
High-quality link building and PR (any country) Building and press work (any countries)
Through targeted link building for hotels and travel providers, we improve your visibility in search results. PR campaigns, guest articles, and strategic partnerships create lasting authority and drive more organic traffic.
Website relaunch support
A relaunch offers opportunities but also poses risks for the SEO of a tourism website. We support the entire process to prevent ranking losses and ensure your new website is optimized from the start for better visibility and conversions.
Google Ads for hotels & travel providers
With targeted Google Ads for the tourism industry, we bring your offers directly to travelers actively searching. Whether it’s hotel bookings, package holidays, or experiences – we optimize campaigns for maximum visibility, more direct bookings, and a strong ROI.
Meta Ads (Facebook & Instagram) for the tourism industry
Social media is a key touchpoint in online marketing for travel providers. We create high-performing Meta Ads for hotels and tourism businesses to emotionally engage potential guests and drive bookings.
Local SEO for hotels & tourism businesses
More visibility for your hotel or travel business in local search results! We optimize your Google Business Profile, generate positive reviews, and improve local discoverability to drive more bookings from your region.
WE ARE SEO-HELPERS AND ALWAYS HERE FOR YOU!
Whether you want to relaunch your website, need quality backlinks, or want to internationalize your business – our team supports you with all SEO questions and challenges. Just write to me!
Short and simple explanation
Why link building is important for tourism websites
Since AI has made content creation so easy, link building is more important than ever. Google needs to identify which websites are truly relevant and trustworthy – and that’s where high-quality backlinks come in. We focus on industry-relevant, natural links that deliver better rankings in the long run. If you’ve ever fallen for an agency offering “100 backlinks for €99,” don’t worry! We’ll help you recover from a Google penalty and get your website back on track. 😉
Marketing Strategy
Tailor-made marketing strategies for your success
Every business is unique – and its marketing strategy should be just as individual. Our experience has shown that there’s no one-size-fits-all solution. A B2B company that produces packaging materials needs a completely different approach than an online furniture store or a service provider in the B2C sector.
SEO for a dating community or an online casino? That requires entirely different tactics than lead generation for a law firm or a mechanical engineering company. Every business model has its specifics, every industry its challenges – and that’s exactly what we focus on.
Our strength? We dive deep into your business, analyze the market, your competitors, and your target audience to develop a strategy that fits you perfectly. Trust us: we’ve already worked with many industries. And if yours isn’t one of them yet? Then we’ll get to work until we understand every detail.
Let’s find the best strategy for your company – efficient, individual, and sustainable.
Additional services we offer as online marketing experts:
Do you have any questions?
Feel free to contact us and ask your questions to our specialists:
FAQs
FAQs:
Haben Sie noch Fragen zu unserem Vorgehen bei der Erstellung einer nachhaltigen Marketing Strategie?
Was ist eine Marketing Strategie?
Eine Marketing-Strategie ist ein langfristiger Plan, mit dem Unternehmen ihre Zielgruppe gezielt ansprechen, ihre Marke stärken und nachhaltiges Wachstum erzielen. Sie umfasst die Auswahl der richtigen Kanäle, Maßnahmen und Ressourcen, um Geschäftsziele effizient zu erreichen.
Wie kann man eine bestehende Marketingstrategie verbessern und optimieren?
Eine bestehende Marketingstrategie kann durch eine detaillierte Analyse von Daten, Zielgruppenverhalten und Wettbewerbern optimiert werden. Durch kontinuierliches Testen, Anpassen und den Einsatz neuer Technologien lassen sich Effizienz und Wirkung gezielt steigern.
Was ist, wenn ich nur eine Content-Strategie brauche?
Kein Problem – wir entwickeln auch gezielt Content-Strategien, die genau auf Ihre Zielgruppe abgestimmt sind. Dafür führen wir eine Marktanalyse und einen detaillierten Keyword-Research durch, um relevante Themen zu identifizieren und Ihre Inhalte optimal zu positionieren.
Für welche Märkte/Länder bekommt man bei uns eine Marketing-Strategie?
Unsere Online Marketing Leistungen bieten wir für folgende Länder:
Deutschland
Österreich
Frankreich
Schweiz
Spanien
Portugal/ BRasilien
Mexiko und andere Länder in LATAM
USA
UK
Arabische Länder
Italien
Ost-Europa (Ukraine, Polen, Czechische Republik, Slovakia, Hungarn)
Wird man mit einer Marketing-Strategie auch als kleines Unternehmen bzw. Ein Startup unterstützt?
Ja, gerade kleine Unternehmen und Startups profitieren von einer klaren Marketing-Strategie, um effizient zu wachsen und sich am Markt zu etablieren. Als kleine Agentur unterstützen wir KMU nicht nur mit maßgeschneiderten Strategien, sondern auch hands-on bei der Umsetzung aller Marketing-Maßnahmen.
