Olesya Franiel

Professional experience

Hi, I’m Olesya – a Ukrainian who went to Germany as an au pair for a year in 2002 to get to know the country and learn the German language, but ended up staying for 13 years. When I integrated and learned to call Germany my home, life gave me a new gift, a second emigration of a lifetime – to Spain. Since the beginning of 2015, I have been running the online marketing agency "Roland Digital & Technology" in the middle of Barcelona as COO together with Manuel, our CEO. I write about emigration and life in Spain on my private blog gute-esser.de.

My skills

SEO content strategy
79 %
Technical SEO
58 %
Consulting & Workshops
84 %

How I ended up in online marketing

After my two university degrees (Master in Translation in Ukraine and Master in Communication Science at Duisburg-Essen University) I still didn’t know what I want to do in life "when I grow up 😊". So I applied for an internship at a small online marketing agency in Witten to see what this online marketing is all about. The internship was supposed to last 3 months, I stayed right away for the next 10 years. Well, what can I say: marketing turned out to be cool, just my thing. So why keep looking?

10 years SEO experience

Over the past 10 years, I’ve learned a thousand things: from B2B strategies to affiliate marketing, from Google Ads and social media ads to programmatic and influencer marketing. But in my heart I am and remain an SEO – a search engine optimizer. My specialties are fancy content strategies, link building, "quick wins" for websites, onsite optimization. I love to look for errors on the websites (technical, usability, content) and find those. My customers call me "Boinic Eye"!

Over the last 10 years I have given at least 100 SEO workshops and trainings to our employees, clients, partners & freelancers on SEO, content & marketing strategy. Would you like to know more about me? Network with me on LinkedIn or Instagram, or just email me at of@seo-helfer.de!

Are you interested in the SEO copywriting workshop? Get more info here!

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