27 Feb
When I tell people that I work in an online marketing agency, I often get very different reactions:
- “Ah, so you’re the ones overloading Google’s search results”
- “So you’re tracking users with ads all over the internet?”
- “Do you also do Facebook ads? How can I deactivate them?”
- “Could you create a website for me for €50?”
- “My mother’s neighbor’s half-sister also works in this field, do you know her?”
These questions show the diversity of my profession
As a child, I dreamed of becoming an animal keeper in a zoo. When this dream didn’t come true, I thought about what else I would like to do:
- Something creative in the media sector
- Working on the computer, not just on the phone
- Variety and constant new challenges
- Being able to live out creativity
- A job where I can use my language and intercultural skills
- Continuous learning and growth
I found this dream job at Zander Digital Services International – for me the best online marketing agency in the world! In January 2012, I started as an intern in a small agency in Witten and now work as a manager in their Barcelona office.
What do we at Zander Digital Services International do for our clients in the area of online marketing?
We take care of a company’s entire online presence. For new brands, we start with the marketing strategy, think through every aspect: the presentation channels (website, landing page, sometimes a social media account is enough), analyze competitors, define goals, KPIs and metrics with the client, plan advertising campaigns (influencers, bloggers, magazines, paid ads, display advertising, AdWords, etc.) and define monetization channels and define monetization channels.
Once the plan is in place, it’s time to implement it. At our online marketing agency in Barcelona, we create websites, social media accounts and advertising materials. We write and translate advertising copy, optimize it for Google and organize collaborations with bloggers, influencers and the press. An important part of our work is measuring the results:
Every click, visitor, purchase and every cent spent on advertising can and should be measured on the Internet. We set up these measurements and report the true results to the customer. It is not just about showing who is buying, but also who is not buying. This allows us to improve our website and campaigns, cut out irrelevant target groups and save the customer money.
Frequent challenges and solutions in the online marketing agency
Many customers come to us with existing websites that they have been operating for a while but are dissatisfied with the results and are looking for improvements. In such cases, we dive deep into what is already there. We thoroughly analyze the website, identify technical errors and quality deficiencies in the content and carry out targeted SEO optimizations. One of my favorite tasks is to detect hidden problems that the customer was previously unaware of and then suggest effective optimization strategies. It is impressive to see how positive results can be achieved quickly with the right changes – we call these “quick wins”.
A quick look at SEO
For those who are wondering what SEO actually is, here is a brief explanation: Having a website does not automatically mean that it will be found. To attract visitors, you can either place paid advertising on platforms such as Facebook or Google Ads or rely on search engine optimization (SEO) for Google. If the website is well optimized for Google, it often ends up on the first page of Google search results with the right keywords – and that means more visitors and potentially more revenue. SEO is a long-term game that requires patience, but it is also the most sustainable method of generating traffic in the long term. Once established, a page often remains in Google search results for a long time and continuously generates visitors and sales. As a passionate SEO expert, I particularly appreciate this method because it makes it possible to achieve effective results at relatively low cost. Our agency specializes in SEO and has an impressive list of over 100 satisfied clients!
Take a look at my blog “Good Eaters“, for example. There aren’t too many posts there, but almost every one of them ranks in the top 10 on Google with certain keywords. Try googling “3 days in Barcelona” or “fish restaurants in Barcelona” – you’ll see how well my posts come up.
Our agency is particularly specialized in internationalization. Many companies seek our support when they want to expand their business globally. Thanks to our location in Barcelona, we have built up an international team of online marketing experts and offer our services in both Europe and America. Barcelona is also an attractive, international city that attracts young professionals who want to work in the
best online marketing agency
and find what they are looking for with us.
Partner in the field of online internationalization
Our international team consists of experienced web developers, designers, marketing experts and specialists in display advertising, AdWords and SEO. We have extensive knowledge of online marketing and are fluent in a variety of languages, which enables us to manage projects and customer communication in native languages such as German, English, Italian, Spanish, French, Russian, Ukrainian, Polish, Czech, Arabic, Slovakian and Portuguese.
Our services as an online marketing agency at a glance:
- Strategic B2B marketing
- Website creation
- Website relaunch support
- Translations and SEO optimization in various languages
- Technical optimization of a website
- Local SEO
- Affiliate marketing
- Programmatic and display advertising
- Google Ads
- Social Media Marketing
- Database mergers
- Data measurements
- Email marketing
- Monetization
- Marketing automation, lead scoring and more
We assign each customer a project manager who is fully dedicated to the project in question. Each project is individually tailored to the customer’s needs, all at attractive Spanish prices. Our agency is an insider tip for companies that focus on internationalization and are looking for German support, the highest level of professionalism in all areas of online marketing and advantageous prices from Spain.
What I particularly appreciate about my work in online marketing
The best thing about my job is the variety of customers we serve. New learning opportunities and challenges constantly arise with every new customer. Over the past eight years, I have worked in a wide range of industries – from industrial doors to cosmetics and tourism. Especially in the tourism sector, I discovered many places virtually that I had never heard of before.
My way to Barcelona
Over five years ago, I was offered the opportunity to help set up our agency ‘s branch in Barcelona. The chance to emigrate to Spain was always a dream of mine, and I couldn’t pass up the opportunity to swap Witten for Barcelona. Initially, I kept my German contract and health insurance, which allowed me to gradually adapt to the new culture and language. After six months, I switched to the Spanish contract, applied for my NIE (Spanish tax number) and social security number and decided to stay.
The role of a COO in an online marketing agency in Barcelona
As COO, or Chief Operating Officer, the title may sound imposing, but in a small company it often means being an all-rounder. From budget planning to procuring office supplies – you grow with your tasks. Today, my tasks include the coordination and optimization of work processes, the creation and monitoring of work plans, budget planning, conducting staff appraisals and the general monitoring of all figures. I find it particularly fulfilling to discover new talents, train them and support them in their development.
There are ups and downs in every profession, but the joy of success – when you see your applied knowledge bearing fruit, when you find innovative methods to increase sales, when you outperform the competition and the customer enthusiastically says “Good job, guys” – makes up for everything.
Other interesting blog posts that might interest you:
➡️ Become a virtual assistant: a flexible part-time job
➡️ Characteristics of a very good SEO agency
➡️ Focus on our SEO agency in Barcelona
➡️ Learn SEO copywriting for location-independent income
The Covid quarantine has clearly shown us the advantages of the online marketing industry: Working from home is easy to implement and online retail remains active.
Are you experienced in online marketing and would you like to be part of our dynamic team in Barcelona? Then contact me!
Are you planning to found a start-up and get started online? Let’s talk about it!
Do you want to expand your company internationally and be successful in the B2B or B2C sector? I will be happy to advise you!
Interested in working at the best online marketing agency in the world? I look forward to your message!
Do you need a second opinion on your project? Write to
Want to learn more about online marketing and the freelance life? Follow me on Instagram for insights and inspiration!
About me
Hello, I am Olesya. I came to Germany from Ukraine as an au pair in 2002 to get to know the country and the language, and ended up staying for 13 years. After my integration in Germany, I emigrated to Spain – a new chapter in my life. Since the beginning of 2015, I have been managing the online marketing agency “Zander Digital Services International” in Barcelona as COO together with our CEO Manuel. In my blog gute-esser.de I write about emigration and life in Spain. With more than 10 years of SEO experience, I offer SEO copywriting workshops and consultations. My team and I manage websites and online presences in over 15 languages. Welcome to my blog – I hope you find joy and inspiration here!
